Tara Briscoe

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Hi, I'm Tara Briscoe. Welcome to my profile!

Tara Briscoe's Bio:

Tara Briscoe's Experience:

• Founder/CEO at Origenie

  March 2013 - February 2015

  Origenie is a central information hub, an online guide and directory to help new business startups and small businesses grow and thrive. o Selected for ASU's Entrepreneurship and Innovation Group's Great Little Company Network o Selected for 2013 Clinton Global Initiative University o Completed ASU's AREA48 Rapid Startup School program that included the lean launch entrepreneurial tools and strategies.

• Marketing Consultant at Commercial Properties, Inc.

  November 2013 - January 2015

  o Developed a sustainability handbook for commercial real estate leveraging my student sustainability consulting organization at ASU as a resource. o Proposed and managed migration/implementation of new industry-specific Customer Relationship Management (CRM) and marketing automation solutions. o Created content for outbound marketing campaigns increasing contact engagement and response rates. o Developed marketing strategies and goals.

• Marketing Director/Investment Consultant at RE/MAX Alliance - Broker Team

  May 2007 - August 2009

  o Located properties that were improved and sold for substantial increases in equity. o Increased sales by developing and executing a strategic marketing plan. o Established and managed all agency, media and consultant relationships. o Directed all marketing efforts including: direct marketing, inbound, print and on-site signage. o Certified Distressed Property Expert.

• Financial Analyst/Budget Manager at Autodesk

  February 2001 - May 2003

  o Managed worldwide annual corporate budget, quarterly outlooks and monthly forecasts for $1 billion annual budget. o Developed budget manual guidelines, instructions and system mapping tables. o Trained users worldwide in 19 countries for successful annual budget process. o Prepared all financial schedules for executive staff, board of directors and SEC.

• Finance Manager at Illuminations (Acquired by Yankee Candle)

  October 1999 - February 2001

  o Facilitated company growth from 18 to 125 stores, established financial policies and procedures for retail channel. o Recommended sales and payroll strategies to Senior VP and district managers using data analytics. o Lowered payroll costs by implementing automated store staffing model. o Lowered shrink by creating loss prevention program. o Supervised financial analysts, financial systems and reporting for retail operations. o Developed and executed annual budget of $100 million for retail channel. o Reported to Senior VP of Store Operations.

• Calculations Analyst at Legacy Marketing Group

  November 1998 - October 1999

  Contract assignment: Developed programs to calculate annuity values.

• Marketing Analyst at CPI International

  October 1997 - November 1998

  o Designed and managed launch of eCommerce platform. o Increased sales through sales promotions, direct mail campaigns and sales incentive strategies. o Reported to VP of Marketing and Product Development.

• Operations Manager at Southern Yosemite Visitors Bureau

  May 1996 - August 1997

  o Relocated visitors center to prime location and a facility three times larger. Increased walk-in traffic over 400% to 2.1 million annually. o Managed website development and launch, generating hundreds of new visitors per month. o Formed and lead local lodging association with all hospitality-related businesses to foster communication and cooperative community marketing programs. o Leveraged government agency relationships with the National Park Service and the U.S. Forest Service. o Managed visitors bureau and visitors center operations with a staff of 42.

• Founding Partner at GreenLight Solutions

  January 2013

  SEED SPOT Social Venture Incubator 2015 Cohort GLS is a sustainability consulting organization that was born at Arizona State University (ASU) as a student group. The alumni of the student organization had a such a great experience that we set out to continue doing this work. GLS has a dual mission - to get students experiential learning opportunities in the real world, consulting with businesses and to give those businesses the opportunity to embrace sustainability in a way that they get a fresh perspective, from the students, with cost effective consulting. We are taking the positive impact of this organization to the next level. We want to give more students this opportunity and prepare them to be a force of good upon graduation. Through this work, GLS members are better prepared to make a difference in the world when they graduate and communities are better off because their businesses are doing business in a better way. We see business as a force of change, and if we can get businesses to embrace sustainable ideals, then we are making an impact. We want nothing more than to have a positive influence on this momentum.

Tara Briscoe's Education:

• Arizona State University

  2014 – 2016
  Executive Master's for Sustainability Leadership

• Arizona State University - W. P. Carey School of Business

  2012 – 2014
  Bachelor of Business Administration (BBA) - Sustainability
  Concentration: Sustainability Studies

• California State University-Bakersfield

  1990 – 1993
  Bachelor of Business Administration (BBA)
  Concentration: Finance, General

• Tara Briscoe
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